By now, I hope, plenty of lucky viewers* will have seen my latest virtual studio set in action for Euro 2012. It’s for Setanta Sports and as usual is running on Setanta’s tOG system from RT Software
Euro 2012 Virtual Studio
I can’t take credit for any of the branding – as far as I can tell (from literally minutes of research), the broadcast toolkit was produced by the Lambie Nairn agency (of course), based on the original brand design by BRANDIA CENTRAL. This guy – Ed Walker has some nice examples of the stuff he did while at Lambie Nairn which seemingly landed them the broadcast gig.
I suppose most of my time was split between re-texturing the set to match the Euro 2012 ‘look’ , and also building some massive new animations to go in the ‘virtual’ screens. The ‘broadcast toolkit’ had a couple of looping animations supplied, but neither looked great blown up across the equivalent of five HD screens. Anyway, in the end I just bit the bullet and rebuilt a load of stuff from scratch. I was quite pleased with the results, and more importantly it got the all clear from UEFA.
I have to say – the broadcast toolkit itself came in an exquisite little package with a lovely little branded hard drive. Really wish I’d taken some pics of it before I sent it back…
* When I say lucky viewers, I mean lucky that they live in Australia. Last I heard this VR set is only going out on Setanta Sports Australia and Setanta Sports Singapore – possibly elsewhere in Asia, but definitely not here in Ireland.