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	<title>Mike Afford Media Blog &#187; Setanta Sports</title>
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	<link>http://www.mikeafford.com/blog</link>
	<description>Mike Afford is a Graphic Designer for TV and Web based in Leitrim, Ireland.</description>
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		<title>Title music for iTalkSport</title>
		<link>http://www.mikeafford.com/blog/2010/08/title-music-italksport/</link>
		<comments>http://www.mikeafford.com/blog/2010/08/title-music-italksport/#comments</comments>
		<pubDate>Sat, 14 Aug 2010 23:18:35 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[broadcast graphics]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[virtual sets]]></category>
		<category><![CDATA[Setanta Sports]]></category>
		<category><![CDATA[VR sets]]></category>

		<guid isPermaLink="false">http://www.mikeafford.com/blog/?p=627</guid>
		<description><![CDATA[Title music and virtual studio set design for 'iTalkSport' (Setanta Sports).]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s the full version of the new title music for the Setanta Sports show <strong>iTalkSport</strong>. I must have been too busy in the previous post writing about the new <a href="http://www.mikeafford.com/blog/2010/08/virtual-studio-sets/">virtual studio set</a> that I forgot to mention that I also did the theme tune. </p>
<p>Listen here:</p>
<script type='text/javascript'>wpa_urls.push('\u0068\u0074\u0074\u0070\u003a\u002f\u002f\u0077\u0077\u0077\u002e\u006d\u0069\u006b\u0065\u0061\u0066\u0066\u006f\u0072\u0064\u002e\u0063\u006f\u006d\u002f\u0062\u006c\u006f\u0067\u002f\u0077\u0070\u002d\u0063\u006f\u006e\u0074\u0065\u006e\u0074\u002f\u0075\u0070\u006c\u006f\u0061\u0064\u0073\u002f\u0032\u0030\u0031\u0030\u002f\u0030\u0038\u002f\u0069\u0054\u0061\u006c\u006b\u0053\u0070\u006f\u0072\u0074\u0031\u002e\u006d\u0070\u0033');</script><a class='wpaudio wpaudio_url_0' href='#'>iTalkSport title music</a>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.mikeafford.com/blog/wp-content/uploads/2010/08/iTalkSport1.mp3" length="580148" type="audio/mpeg" />
		</item>
		<item>
		<title>Virtual Studio Sets</title>
		<link>http://www.mikeafford.com/blog/2010/08/virtual-studio-sets/</link>
		<comments>http://www.mikeafford.com/blog/2010/08/virtual-studio-sets/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 22:55:43 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[broadcast graphics]]></category>
		<category><![CDATA[virtual sets]]></category>
		<category><![CDATA[Setanta Sports]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[VR sets]]></category>

		<guid isPermaLink="false">http://www.mikeafford.com/blog/?p=595</guid>
		<description><![CDATA[A brand new virtual studio set by Mike Afford for the television show iTalkSport (Setanta Sports).]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 225px"><a href="http://www.mikeafford.com/blog/2010/08/virtual-studio-sets/"><img alt="Virtual Studio Sets" src="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-wide000.jpg" title="Virtual Studio Sets" width="215" height="118" /></a><p class="wp-caption-text">Virtual Studio Sets</p></div>
<p>Recently completed &#8211; a brand new virtual studio set for  Setanta&#8217;s <strong>iTalkSport</strong> show that launched on Friday. </p>
<p><strong>iTalkSport</strong> is a late-night sport discussion programme and the set prominently features views of the Dublin skyline.</p>
<p>This virtual set project consisted of two main challenges &#8211; designing and building the actual structure of the set, and putting &#8216;live&#8217; shots behind the presenters and guests. </p>
<p>It was a close call whether we would be using four permanently mounted roof-top cameras to feed the backgrounds. In the end we went for a less expensive (but more complicated!) solution. The whole thing is running on the <a href="http://www.rtsw.co.uk">RT Software</a> <strong>tOG</strong> VR system, isn&#8217;t dependent on the weather, and has the uncanny feature of rendering street-lamps invisible.</p>
<p>I&#8217;ll give a full behind-the-scenes glimpse later on, but for now, here are some grabs from Friday&#8217;s show.</p>
<p><span id="more-595"></span></p>
<div class="wp-caption alignleft" style="width: 570px"><a href="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-presenter001.jpg"><img alt="iTalkSport - Virtual Studio Set - main presenter shot" src="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-presenter001.jpg" title="Virtual Studio Sets" width="560" height="307" /></a><p class="wp-caption-text">iTalkSport - Virtual Studio Set</p></div>
<div class="wp-caption alignleft" style="width: 570px"><a href="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-guests001.jpg"><img alt="iTalkSport - Virtual Studio Set - guests" src="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-guests001.jpg" title="Virtual Studio Set" width="560" height="307" /></a><p class="wp-caption-text">iTalkSport - Virtual Studio Set</p></div>
<div class="wp-caption alignleft" style="width: 570px"><a href="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-guest001.jpg"><img alt="iTalkSport - Virtual Studio Set - guest" src="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-guest001.jpg" title="Virtual Studio Set" width="560" height="307" /></a><p class="wp-caption-text">iTalkSport - Virtual Studio Set</p></div>
<div class="wp-caption alignleft" style="width: 570px"><a href="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-guest002.jpg"><img alt="iTalkSport - Virtual Studio Set - guest" src="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-guest002.jpg" title="Virtual Studio Set" width="560" height="307" /></a><p class="wp-caption-text">iTalkSport - Virtual Studio Set</p></div>
<div class="wp-caption alignleft" style="width: 570px"><a href="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-guest003.jpg"><img alt="iTalkSport - Virtual Studio Set - guest" src="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-guest003.jpg" title="Virtual Studio Set" width="560" height="307" /></a><p class="wp-caption-text">iTalkSport - Virtual Studio Set</p></div>
<div class="wp-caption alignleft" style="width: 570px"><a href="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-wide001.jpg"><img alt="iTalkSport - Virtual Studio Set" src="http://images.mikeafford.com/vr-studio-sets/talk-sport-virtual-set-wide001.jpg" title="Virtual Studio Set" width="560" height="307" /></a><p class="wp-caption-text">iTalkSport - Virtual Studio Set</p></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Virtual Set</title>
		<link>http://www.mikeafford.com/blog/2009/09/virtual-set/</link>
		<comments>http://www.mikeafford.com/blog/2009/09/virtual-set/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 01:49:17 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[virtual sets]]></category>
		<category><![CDATA[broadcast graphic design]]></category>
		<category><![CDATA[Setanta Sports]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[VR]]></category>
		<category><![CDATA[VR sets]]></category>

		<guid isPermaLink="false">http://www.mikeafford.com/blog/?p=325</guid>
		<description><![CDATA[New virtual set for Setanta Sports Ireland - Magners League. 2009.]]></description>
			<content:encoded><![CDATA[<p><div class="wp-caption alignleft" style="width: 225px"><a href="http://www.mikeafford.com/tv-graphics/projects/virtual-set.html"><img alt="Virtual Set" src="http://www.mikeafford.com/images/vr-studio-sets/virtual-vr-studio-wide.jpg" title="Virtual Set" width="215" height="121" /></a><p class="wp-caption-text">Virtual Set</p></div>Here&#8217;s my latest <strong><a href="http://www.mikeafford.com/tv-graphics/projects/virtual-set.html">virtual set</a></strong> for Setanta Sports Ireland.</p>
<p>You can see it on some of the <strong>Magners League</strong> shows, and it&#8217;s also on air for &#8216;<strong>The Hub</strong>&#8216; with a different logo in the virtual screen.</p>
<p>As usual, it was built as a 3D model in Cinema 4D and then painstakingly textured up using my special secret process (which I may reveal as another blog post at some point).</p>
<p>Finally, it was exported as an <strong>fbx</strong> file which I loaded into <strong>tOG</strong> (by <a href="http://www.rtsw.co.uk">RT Software</a>) for some final tweaks before the whole thing was zipped up and downloaded by Setanta at their end. </p>
<p>It was a pretty fast turnaround for this one &#8211; under a week to get it on air, with a few updates supplied after the first TX. </p>
<p><a href="http://www.mikeafford.com/tv-graphics/projects/virtual-set.html">You can see more images here.</a> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Latest VR Studio for Setanta Sports</title>
		<link>http://www.mikeafford.com/blog/2009/01/latest-vr-studio-for-setanta-sports/</link>
		<comments>http://www.mikeafford.com/blog/2009/01/latest-vr-studio-for-setanta-sports/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 16:47:37 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[broadcast graphics]]></category>
		<category><![CDATA[weather]]></category>
		<category><![CDATA[Setanta Sports]]></category>
		<category><![CDATA[tOG]]></category>
		<category><![CDATA[TV graphics]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[VR]]></category>
		<category><![CDATA[VR sets]]></category>

		<guid isPermaLink="false">http://www.mikeafford.com/blog/?p=102</guid>
		<description><![CDATA[I recently completed another virtual studio project for Setanta Sports in Dublin. This set is for their FA Cup programme &#8211; it went live on air a week or so ago. 
The set was built in 3D using Cinema 4D. Rough lighting and a first pass texture set were all done in C4D. I always [...]]]></description>
			<content:encoded><![CDATA[<p>I recently completed another virtual studio project for Setanta Sports in Dublin. This set is for their FA Cup programme &#8211; it went live on air a week or so ago. <span id="more-102"></span></p>
<div class="wp-caption alignleft" style="width: 280px"><a href="http://www.mikeafford.com/tv-graphics/projects/vr-studios.html"><img title="Setanta FA Cup Set" src="http://www.mikeafford.com/images/vr-studio-sets/setanta-fa-cup-vr-set02.jpg" alt="Virtual Studio for Setanta FA Cup" width="270" height="152" /></a><p class="wp-caption-text">Virtual Studio for Setanta FA Cup</p></div>
<p>The set was built in 3D using Cinema 4D. Rough lighting and a first pass texture set were all done in C4D. I always go through by hand using Photoshop to rework each texture &#8211; adding extra lighting effects, tweaking colours, cleaning up any errors and finally re-sizing to realtime-friendly pixel dimensions. The animated backgrounds in the virtual screens were made using images from the title sequence and a moving light effect I created in After Effects.</p>
<p>Then the whole model is exported as a <strong>.fbx</strong> file and imported into <a title="RT Software tOG-3D" href="http://www.rtsw.co.uk/index.php?page=products" target="_blank">RT Software&#8217;s tOG 3D</a> system. Once inside <strong>tOG</strong>, I can check the ordering of objects to make sure that any reflections and transparencies are being displayed correctly. This was particularly important for the FA Cup set as I&#8217;ve included some extra billboarded lighting effects with different blend functions which add a nice glow in some of the shots. Quite subtle in places, but it helps to make the virtual set more like the real thing.</p>
<p>Check out the <a href="http://www.mikeafford.com/tv-graphics/index.html" target="_blank">TV section of my main site</a> for more 3D graphics and virtual studio stuff.</p>
<p><a href="http://www.mikeafford.com/tv-graphics/projects/vr-studios.html" target="_blank">Visit my main site&#8217;s VR Studio page for more virtual studio images</a>.</p>
<p>Mike</p>
]]></content:encoded>
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