So, they’re off! The 2010 Election Campaign starts now, and while most people will be wondering who’ll be in No.10 next month, I’m wondering who’ll come out on top in the Election Graphics stakes.

The last BBC Election programme I worked on was back in 2006, and there’s a part of me that misses the excitement of a live election broadcast. Often weeks, months (sometimes years) of work all come together for one almighty extravaganza. A nail-biting marathon of TV graphics where the entire programme is only a power-cut away from disaster.

Swingometer

I notice the BBC has launched its Election 2010 website – and among other things they already have a nice interactive swingometer here with a neat explanation from Jeremy Vine for the uninitiated.

There’s a possible hint of the Election night graphics by way of a branded banner at the top of all of the Election 2010 web pages : party-coloured discs or buttons radiating from a central point.

It’s hard to say whether this is ‘Campaign’ branding, or ‘Election’ branding – I would guess by now that the various departments are all working to the same design guidelines by now.

That certainly wasn’t the case back in 1992, when I was responsible for providing the Election campaign graphics for the BBC 9 O’Clock news – the graphics for the Election Night special were so much ‘under wraps’ that we had to design everything from scratch, and the only ‘nod’ to the big night itself was the ‘92′ logo.

9 O'Clock News Swingometer 1992

But the 1992 Campaign, and more specifically the US Election graphics that I designed later that year, did mark a turning point for BBC Election graphics. As New Scientist reported in 1992, these were complex computer graphics, generated live, at broadcast quality. Apart from revolutionising the way Election data was presented on screen, it was also a reaction to the inevitable wasted effort of pre-preparing graphics for scenarios that would never materialise on the night. The BBC press release at the time stated that “Presenter Peter Snow will have more than 200 graphics to choose from for Decision ‘92, the Presidential election broadcast, compared to the 5000 graphics prepared for the British general election in April – though only 6 per cent of those were used.”

BBC Swingometer 1994

Although the 1992 graphics used SGI machines, the ‘live’ elements were keyed over pre-rendered 3D backgrounds, so this really was a leap forward. Possibly one of the reasons too that the Election graphics in 1994 got me my first Royal Television Society award nomination.

Looking back on it, more startling is the fact that these graphics were rendered in HD. The reason for this was to keep the images nice and crisp even when the camera zoomed in to Peter Snow’s back-projected screen. If memory serves, the output was rendered at 1920×1152 – which is probably something like analog HD. Anyway, I’m fairly sure it wasn’t 1920×1080.

It was also the first time that Peter Snow’s swingometer appeared in 3D – showing the coloured MP’s and percentage swing in the normal ‘flat’ view and displaying the outcome (’hung parliament’, ‘majority’ etc) on an outer edge.

The swingometer was to remain pretty much unchanged for the next few years, culminating in the famous Election night of 1997, which saw both a Labour landslide and the smile being wiped off Michael Portillo’s face.

BBC Swingometer 1997

We also had a full 3D House of Commons which filled up with little MP’s depending on the forecast numbers as the night went on. Of course, this isn’t what you’d call ‘virtual’ in any sense – the graphics were all still being back-projected.

There’s a useful reference page on Election graphics at TV Ark – it looks like Sky embedded their presenter in a ‘virtual’ Commons chamber – I forget now how well it worked – those early virtual graphics seemed always to be plagued by the feeling that the presenter was lost in his own green-screen world with very little idea of what was going on around him – gesturing half-heartedly towards what (he hoped) was the right bunch of people. Interestingly, that Sky graphic from 1997 seems to show the Conservatives as the largest party – I’m not sure quite what’s going on there.

By 2001, the pressure was on to ‘go virtual’ – but still we steered clear of dropping Peter Snow into a complete green-screen swamp, and instead provided him with a virtual swingometer and virtual House of Commons that appeared magically on a (real) table in the studio. The 2001 swingometer was essentially the same structure as before, but turned inside-out so that it sat within a hollowed-out table-top.

Swingometer 2001

Of course, the ‘Holy Grail’ of Election night graphics remains a truly convincing virtual reality House of Commons chamber. My secret sources at the BBC are hinting at something pretty spectacular this time round. The graphic technology is being supplied by Brainstorm – a Spanish company that I worked with on the 2006 Election Special – technically very good, and a really nice bunch of guys too. I know the graphic design team has been working away furiously for months now – I’m keeping my fingers crossed that it all goes well for them on the night.

Good luck everyone!

Memory Lane

Here’s my showreel of some of my graphics from various BBC Election programmes. The music is by Rick Wakeman – the extended remix he made for us in 1997. Listening to it brings back many happy memories, and a little lump to the throat. Thanks and best wishes to everyone who worked with me on these.

more old BBC showreels here

Although I won’t be able to make it over to Amsterdam for IBC this year, I thought I might just give a quick heads up to all you media types that my old pals from RT Software are exhibiting again this year. RT Software’s tOG 3D system is the technology behind some of my virtual studios and many of the real-time election graphics that appear on my site.

RT Software at IBC (RAI Amsterdam) : Hall 3 (3.A59)

The RT Software booth (3.A59) will feature many live examples of real time 3D graphics in action:

- Tracked virtual studio
- Trackerless virtual studio
- News room graphics systems
- General purpose 3D overlay graphics
- Sports graphics solutions
- Telestration products

And if that wasn’t enough – here’s more reasons to pay the guys a visit.

- Trackerless virtual studio solution with advanced image processing to allow real ptz camera moves.
- VR solutions include a high quality software matte keyer to save on implementation costs.
- Sports telestration products include line tracking and texture tracking for flexible deployment
- “Best in Class” rendering and integration with design packages mean your design house concepts can be achieved live on air.

About IBC:
IBC is the leading international forum for the electronic media industry, attracting 1,000+ exhibitors from more than 130 countries. It combines a highly respected and peer reviewed conference, an exhibition that demonstrates state of the art media technology and unrivalled networking opportunities.

See also (external links):
www.ibc.org : IBC 2009 official site
IBC – RT Software Company Profile

Some example graphics recently completed for Headlines – one of the UK’s leading corporate communications agencies.

If you are looking for some graphics for your corporate video – annual reports, financial statements, or any kind of information content, please do get in touch.

information graphics for corporate videos

Visit the TV Graphics section on the main site and check out our background in award-winning motion graphics for the BBC.

We use professional 3D animation and post production software for end results that are guaranteed broadcast quality.

Years of experience producing content graphics for BBC News programmes means that simple charts and graphs can be produced quickly and accurately. We can also provide:

Titles & Credits

Branding

Motion Graphics

Ident / Animated Logo Design

These kinds of financial graphics are pretty easy to produce, and often clients will be happy enough with simple, flat Powerpoint-style illustrations, but we can give even the driest information content a little boost using 3D and animation to keep a viewer hooked. These graphics are just like you’d see on TV.